Pre 2004 Press Releases

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LIFEMASTERS SUPPORTED SELFCARE SITE WINS E-HEALTHCARE LEADERSHIP AWARD

Recognized for Best Care/Disease Management Web Site, LifeMasters Heralds the Future of Personalized Online Care

Irvine, Calif. (November 12, 2001) - LifeMasters Supported SelfCare, a company focused on building Interactive Health Partnerships between physicians, patients and payors to improve the quality of care for individuals with chronic illnesses has been selected to receive the "e-Healthcare Leadership Award" for its Best Care/Disease Management Site and corporate extranet (www.lifemastersonline.com). The award was given to LifeMasters at the Sixth Annual Healthcare and Technology Conference in Las Vegas, Nevada, on October 29, 2001.

LifeMasters' innovative use of technology to monitor patient behavior and encourage adherence with physician-directed treatment plans is among the factors that have helped to position LifeMasters as a leader in the emerging technology-based disease management marketplace.

"LifeMasters' technology has always been the backbone of our mission to provide quality healthcare and improved health outcomes for individuals with ongoing medical conditions while at the same time reducing medical expenses for payors," said Christobel E. Selecky, CEO of LifeMasters. "Our site allows us to combine hands-on clinical expertise with information technology to support physicians in the care and management of their patients," she added.

Genex (www.genex.com), a leading Internet and consulting firm, assisted with design and user navigation of LifeMasters' most innovative tools, including:

· Printable online medical records and reports; · General wellness tools including Health Risk Assessment (HRA), weight and exercise tracking, calorie calculator, target heart rate calculator, smoking cessation tools/support, nutritional menu builder, medication tracking and refill reminders; and · The ability of Certified Nurse Practitioners to track daily health conditions and coordinate intervention with their primary physician.

About LifeMasters

Founded in 1994, LifeMasters® Supported SelfCare, Inc. offers high impact disease management services that deliver increased member satisfaction, higher quality of care and lower costs for our partners within the first year of implementation. LifeMasters Supported SelfCare programs cover a broad range of diseases including CHF, CAD, Diabetes, COPD, and asthma, and deliver the most appropriate intervention based on the disease state and severity level of the member. In addition, all programs are population based and cover 100% of the identified population for a specified disease state and include management of all co-morbidities. Program components include customized patient education, online health content and interactive health management tools, lifestyle modification, objective and subjective biometric monitoring, decision support for physicians and ongoing nurse-mediated patient support. For more information about LifeMasters, please visit our website at www.lifemasters.com or call 1-800-760-9261.