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LifeMasters CEO Christobel Selecky Honored as Winner of 2003 BridgeGate20 Award

IRVINE, Calif. November 3, 2003 - LifeMasters® Supported SelfCare^SM, Inc. CEO Christobel Selecky has been honored as one of this year's winners of The BridgeGate20 Award. In its fifth year, The BridgeGate20 is an awards program that commemorates Southern California's CEOs, founders, entrepreneurs, service providers and visionaries who have pushed their ideas forward in pursuit of innovative technologies and new business opportunities.

Since joining LifeMasters in 1996, Ms. Selecky has led the company as it developed into one of the largest disease management companies in the nation. Ms. Selecky is the chief architect of the LifeMasters mission: to improve the quality of healthcare by providing individuals with chronic health problems and their physicians the tools, information, and support they need to achieve optimal health. Earlier this month, Ms. Selecky was named president-elect of the Disease Management Association of America (DMAA).

"This year's BridgeGate20 honorees have demonstrated a unique vision, focus and commitment that makes each of them a vital asset for the technology industry moving forward," said Kevin Rosenberg, managing director for BridgeGate. "We are excited to witness their future accomplishments and observe what their positive influence will continue to achieve. Through our awards program, BridgeGate will continue to recognize executives who create organizations that succeed due to their innate appreciation of and strategic priority in valuing their people."

The winners were nominated and selected by their peers for their commitment to investing in people, a strong track record in attracting and retaining top talent and unique contributions to the overall regional technology economy.

"I'm pleased to be among this select group of Southern California business leaders to receive this year's BridgeGate20 Award," said Ms. Selecky. "The success of LifeMasters is a result of the collaborative work of our entire team. It is an honor to have our efforts to improve the quality of healthcare in our nation recognized right here in our own backyard."

The BridgeGate20 winners were announced during a banquet on October 27, 2003 at Shady Canyon, surrounded by members of the local business and technology communities. The event garnered more than $30,000 for The Joyful Child Foundation, a private sector neighborhood and child safety initiative founded in memory of Samantha Runnion. Other winners of the 2003 BridgeGate20 Award were:

• Paul Arling, Universal Electronics


• Olav Berheein, Domain Associates


• Raymond Cohen, Cardiac Science


• Kevin Daly, Avamar


• Dwight Decker, Conexant


• Gil Ebaz & Adam Weissman, Applied Semantics/Google


• Jeff Lenardson & Mike Dewey, eBuilt


• Randy Lunn, Palomar Ventures


• Lloyd Malchow, SenoRX


• James Montgomery, Montgomery & Co


• Alan E. "Lanny" Ross, Broadcom


• Tim Ryan, M-Audio

About BridgeGate LLC

BridgeGate has defined the discipline of "management search" as a strategic business activity, not simply a means of filling current job openings. Its hybrid model of search - serving the mid- to senior executive levels - is designed to address the core needs of established and emerging companies alike, at all management levels. Unique among recruitment firms, BridgeGate's mandate is to build teams, addressing a full range of disciplines, from operations to sales/marketing to consulting. By supporting multiple specialties within a single engagement, the firm has embraced a "complete recruitment solution" philosophy for clients.

Specializing in high technology and other knowledge-intensive sectors, BridgeGate's ability to target and attract superior performers - individually and in teams - has made the firm an active partner in developing and growing successful organizations for more than 30 years. With offices in Irvine and Los Angeles, BridgeGate ranks among the nation's top 50 executive recruitment firms. For more information, please visit www.bridgegate20.com

For More Information Contact:

Denise Apcar LifeMasters, Inc (650) 829-6217 pr@lifemasters.com