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LIFEMASTERS APPOINTS STEVEN S. EISENBERG, M.D., VICE PRESIDENT OF HEALTH INFORMATICS AND ANALYTICS SAN FRANCISCO, Calif., September 25, 2007 – LifeMasters Supported SelfCare, Inc., a leading provider of health promotion and disease management programs and services, today announced the appointment of Steven S. Eisenberg, M.D., as vice president of health informatics and analytics. In this role, Dr. Eisenberg will build and lead the Health Informatics and Analytics team, as well as assist with new program development, customer interface and sales support. “LifeMasters is fortunate to have a national expert in health informatics join the leadership team," said William C. Popik, MD, chief medical officer of LifeMasters. “As the health promotion and disease management field matures, the demonstration of value and understanding of critical success factors is becoming more and more important. The informatics and analytics organization is key to the success of this effort. Dr. Eisenberg and his team will ensure all areas of the company have the information needed to make informed, intelligent and strategic decisions in order to anticipate and meet client needs.” Dr. Eisenberg brings to LifeMasters more than 28 years of experience as a physician senior executive and medical infomaticist with broad based experience in medicine; healthcare administration; computer systems; development, use and interpretation of clinical data; and business administration. Most recently, he served as chief science officer at UnitedHealthcare, where he oversaw all clinical data, clinical information systems, and their transparency programs. He also held positions of Partner, Vice President and Chief Medical Officer at Phoenix Healthcare Intelligence, LLC; senior medical director of the Health Management Division at Blue Cross and Blue Shield of Minnesota; medical director of the Department of Medical Management at Blue Cross Blue Shield of North Dakota; and medical director at Rapid City Community Health Center, which he helped establish from the ground up. Early in his career, he was a practicing family medicine physician and oversaw the Family Medicine Residency Program at the University of North Dakota School of Medicine. “I have always been an advocate of disease management and have seen first hand how much help these programs can be for people who are living with a chronic condition,” said Dr. Eisenberg. “LifeMasters is a highly respected name in the disease management field, and I look forward to the opportunity to further the company’s work and bring enhanced analytical intelligence to clients.” Dr. Eisenberg received his medical degree from SUNY, Downstate Medical Center in Brooklyn, NY, and his bachelor's degree in biological sciences from Rutgers College in New Brunswick, NJ. He is a member of a number of professional organizations, including the American College of Physician Executives, Healthcare Information and Management Systems Society and American Health Information Management Association. He is also a professor, published author and journal editor. About LifeMasters Supported SelfCare, Inc. Founded in 1994 by a physician, LifeMasters works with some of the nation’s leading health plans, employers, retirement systems and governmental organizations, including Aetna, BlueCross BlueShield of Tennessee, State Teachers Retirement System of Ohio, and Presbyterian Health Services in New Mexico. More information about LifeMasters can be found at www.lifemasters.com or by calling 1-800-777-1307.
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