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LIFEMASTERS CONTINUES TO STRENGTHEN EXECUTIVE TEAM IRVINE, Calif., January 24, 2008 – LifeMasters Supported SelfCare, Inc., a national provider of health improvement and disease management services, announced today that it has promoted Charles A. Peck, MD, FACP to the position of Chief Medical Officer and Steven S. Eisenberg, MD, FAAFP to the position of Chief Science Officer. In his role as Chief Medical Officer, Dr. Peck, who joined LifeMasters in September 2007, will be responsible for all clinical programs and activities, including clinical quality, provider relations, and product design. He will focus on ensuring that program offerings are evidence-based and that they result in better health outcomes and meet the needs of program participants and their physicians. He will also continue to provide the primary clinical interface between LifeMasters and its current and prospective clients and partners. Dr. Peck is an internist and rheumatologist and brings to LifeMasters more than 28 years of healthcare experience. Prior to joining LifeMasters, Dr. Peck was chief medical officer of a convenient care clinic operator. He has also held senior leadership positions at Aetna; was a partner with Arthur Andersen Business Consulting Practice; and associate clinical professor of medicine, Case Western Reserve University School of Medicine. In his new role as Chief Science Officer, Dr. Eisenberg, who joined LifeMasters in August 2007, will play a leadership role in analyzing and providing the information necessary to demonstrate the value of LifeMasters’ health improvement programs and to continually improve their effectiveness and efficiency based on a deeper understanding of critical success factors. He will continue to enhance and lead the informatics and analytic functions for LifeMasters and will have accountability for outcomes reporting. He and Dr. Peck will work closely together to evaluate and enhance the LifeMasters clinical program and ensure that current and prospective clients have the information they need to better understand and address their own unique challenges in helping their constituents improve their health. Dr. Eisenberg is a family physician who brings to LifeMasters more than 28 years of experience. Most recently, he served as chief science officer at UnitedHealthcare, where he oversaw all clinical data, clinical information systems, and transparency programs. He also held senior leadership positions at Phoenix Healthcare Intelligence, LLC; Blue Cross and Blue Shield of Minnesota; Blue Cross Blue Shield of North Dakota; and Rapid City Community Health Center, which he helped establish. Dr. Eisenberg also has an academic background and was an Associate Professor in the Department of Family Medicine, Residency Program Director and Assistant Dean at the University of North Dakota School of Medicine. Dr. William C. Popik, who came out of retirement to serve as LifeMasters’ interim Chief Medical Officer and recruited Drs. Peck and Eisenberg to the company, will transition to the role of strategic advisor for the company. “Having two such experienced and knowledgeable executives on our senior leadership team underscores our continued commitment to developing and deploying health improvement strategies that have behavioral science and evidence-based medicine at their core,” said Christobel E. Selecky, LifeMasters president and chief executive officer. “Our clients rely on us to help them understand their own unique opportunities for health improvement and work with them to design the most effective interventions. Fourteen years in the health improvement field have provided us with deep experience and abundant data from more than a million program participants. Applying state-of-the-art and rigorous analytic techniques and tools to those resources is providing us with new insights into how to further refine our program offerings to maximize participant engagement and improve their clinical status. Drs. Peck and Eisenberg bring us the experience, skills, and dedication to make that happen. We are very grateful to Bill Popik for his contributions to our company over the past year and look forward to continuing to work closely with him in the future." Other recent senior leadership additions to LifeMasters include Michael Taylor, Vice President, Marketing and Product Development, Marshall Maran, Vice President, Client Relations, and Don Courville, Vice President, Technology Infrastructure. Taylor most recently held senior marketing and business development positions with the University of Pittsburgh Medical Center (UPMC) and with Lumenos, Inc., a consumer-driven healthcare innovator. Maran formerly held positions with Take Care Health Systems, CIGNA and Arthur Andersen Business Consulting, and Courville recently held technology leadership positions with Perot Systems, Pfizer, and PricewaterhouseCoopers. About LifeMasters Supported SelfCare, Inc. |
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